How to use lighting design to wake up retail space? This is a question that many merchants think about. The article that Pustlighting Director JACK shared today is sure to help you.
When setting up a retail store, there are many questions to answer: how to best display the product, where some products should fit, how the store should do the overall layout, etc., but there is another important link: how is the lighting designed? While lighting may not be the primary consideration for retailers, retail lighting can enhance the atmosphere and impact sales and customer experience.
A recent study by Lux shows that store lighting can actually help customers guide consumption and increase per-consumer spending: “a sales volume of a German fashion retailer with a new lighting scheme designed to appeal to its target customers is better than another. Unused store sales increased by about 12%.”
As the photographer said: with the right light, everything will look extraordinary at the right time.
So how do you use lighting design to improve your overall level? Let’s take a look at this lighting strategy for stores and products retail space?
How to shape a situation?
The store’s hardware facilities create the overall feel and mood of the retail experience. And lighting is one of the ways retailers create a pleasant atmosphere for their customers. The mood of people entering the store, as well as the impression of the brand and products, may have a significant relationship with the lighting used. The lighting will guide shoppers to focus on key commodities and greatly influence their impression of the overall brand and product sales.
What kind of atmosphere to create, the premise is that you must concentrate on thinking: what kind of feelings customers want most when they walk around the store. Warm, soft lighting makes it easy and comfortable, while brighter lighting helps customers see the product more clearly.
Retail store lighting types
Ambient lighting: This refers to the overall lighting concept of the store. Ambient lighting creates the overall atmosphere of the store with the greatest impact. For example, a large luminaire is placed in the center of the store, and the overall space environment is created.
Key lighting: This “spotlight” type lighting design can cause customers to pay attention to a few products in the store. This technique is very common in luxury shops.
High-activity lighting: Traditional lighting concepts often have vignetting and shadowing points. But the focus of high-activity lighting is to cover the entire space with bright lighting to eliminate the possibility of customers missing any products.
Why is the choice of lights important?
Traditional brick-and-mortar stores rely heavily on fluorescent lighting, but in recent years many retailers have turned to LED lighting. LED lighting is a cost-effective, energy-efficient option for retail stores. The owner of the lighting store stated: “Although any type of lighting is useful, the owner sees the use of LED lights with significant benefits. LED lights are bright, miniaturized, able to accurately illuminate the target area, etc. All retail space needs Characteristics.”
So how do you use LED lighting in a store? Different types of lighting may need to be tried in the store to understand the environment that best suits the brand creation and to display the product in the best light. There are many ways to learn how to illuminate your product or test different lighting strategies in your own store so that the product shines in the best possible lighting. In addition, it is not necessarily limited to one type of luminaire. Many retail stores mix and match different types of lighting throughout the store, and can achieve very good results.
The benefits of the product’s lighting arrangement and back lighting
Not all products are displayed equally – so you can’t illuminate every area of the store with the same brightness, because it doesn’t create any contrast. Instead, the contrast should be used to guide customers to focus on new or high-priced products in the sales area.
For product displays that require a large area of focus, try backlights or indirect sources. A softer backlight can be particularly effective in causing people to pay attention to placing lower-level products on the shelf, which may otherwise be overlooked.
Backlighting also lengthens the time when customers browse the product. In addition, the backlight can be used to achieve a softer, more intimate environment because of the lack of sharp contrast that attracts the eye: a wide range of background lighting can produce more attractive effects than accent lighting.
All in all, lighting design is part of the retail store’s in-store design strategy. Proper lighting design can help increase brand sales and create a better customer experience for brand stores.