Many merchants encounter such problems in the store display : my display design has been done according to the standard, why does the store still not achieve the effect I want? In fact, it is very likely that the lighting in your shop is not doing well!
In recent years, with the rapid development of the profession of lighting design and the popularity of value, we have seen more and more good works in China. Moreover, not only the lighting industry cares about the quality of lighting design, but also the importance of lighting in retail commerce and display.
I want a store to look a bit more upscale. In addition to the product layout, the amount of color of the product, and the easy-to-learn display skills, lighting is also an important factor. Don’t let the important lights be saved in order to save electricity.
Give an example of how several shops use lighting to improve the quality of the store:
▲Gucci store’s lighting uses track lights and pull out downlights, and the lights are cross-illuminated, reflecting the brand’s stylish style.
▲MUJI will make full use of the light, integrate the light into the scene, and the warm and familiar life scene will give people the feeling of home, and the taste of life will immediately come.
▲ UNIQLO’s window usually uses large pop-painting as the window background, and the window lighting is based on general lighting. The overall lighting is clean and translucent, creating a relaxed and open atmosphere, in line with its popular brand characteristics.
For example, the display of clothing window, the application of window lighting is small, but it is the most indispensable point. Many excellent windows use lighting to attract attention.
The lighting intensity of the shop window lighting should be about twice the intensity of the lighting in the store, which makes the entire store door and window display stand out. The lighting intensity of shops and windows directly affects whether consumers enter the store.
We believe that in store design, in the brand visual marketing management, display and overall thinking is the end thinking, that is, user thinking.
In the commercial space, brand operators are extremely picky about the application of lighting, not only to perfectly represent the color and display of the goods, but also to avoid the impact of glare on the eyes of customers. The new retail era puts higher demands on lighting. So it is more exquisite in shop display lighting.